Imagine a loved one is feeling under the weather, and you want to make their life a little easier; what better way to bring a smile to their face than with a steaming hot bowl of soup made to their personal taste? Zup! is a made-to-order soup kitchen focused on delivering a comforting, handmade experience to people seeking a nature boost to their immune system. From the warm, bright color palette to quick and friendly typography, this brand was made with taste in mind. Physically illustrated images of bowls, broths, and toppings show visually the amount of care put into your food.
Soup Packaging
Take Out Bag
Tea Packaging
All of the wonderful photography was done by Daniel Moyer.
Development
Logos
First Letterhead
Second Letterhead
Food Truck Menu
First Takeout Menu Sketch
