This specialty pet shop focuses on animal adoption and daily maintenance of slimy and scaly companions. While the assignment has a broader intention to gain branding experience and build visual systems, the concept is close to my heart since I have a pet reptile of my own – a bearded dragon named Little Dude. I wanted this business to put the target audience of young families with children at ease around unconventional pets with its bright color palette and playful graphic style. After establishing the nitty-gritty rules of Flippin Phibian’s branding, I had fun pushing my photo editing skills by expanding the brand onto storefronts and signage, uniforms and promotional products, and much more.